Digital foot analysis for running shoes that fit

Innovation at Ryffel Running by SportXX - the shop format SportXX at the Migros specialist sports store that specialises in running. Here, customers can find a running shoe that fits them perfectly using the Ryffel Running by SportXX digital foot analysis device.

Implementation

  • 13 branches (as per August 2014)
  • Foot analysis device from Ryffel Running by SportXX with integrated chamber for recording foot shape and motion sequence
  • Specially configured screenFOOD® APP for presenting the data obtained

 

Benefits

  • Efficient sales advice
  • Professionalism and competence thanks to foot analysis
  • Advanced service for the customer by means of foot analysis
  • Special shopping experience with helpful added value
  • Statistical instrument for SportXX with significant evaluations in terms of advice and sales figures

 

screenFOODnet services

  • Software including specially configured APP
  • Evaluation camera
  • Content creation and production
  • Organisation of integration

 

Customer interfaces

  • SportXX / Ryffel Running by SportXX
  • MITS (Migros IT Services)

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Success Story