Increased frequency using digital far-field communication

Sizzling grill meat, creamy cheese fondue or grilled giant prawns – the Migros Aare Cooperative is testing the effect of digital far-field communication in terms of increased customer frequency and customer shopping behaviour.

Implementation

  • Far-field communication at two Migros Aare Cooperative (GMAA) locations
  • Equipment of fresh-food counters (cheese, fish, meat) with two screens above the display
  • Animations showing tastily prepared meat, fish and cheese
  • Communication of promotions and recommendations from the head butcher
  • Advertising of additional services such as individual preparation or marination of the fresh products

 

Benefits

  • Increase in new and existing customer frequency at the fresh food counters by means of far-field communication
  • Increase in sales of fresh food products
  • Optimisation of customer orientation within the branch by means of the spatial effect
  • Drawing consumers’ attention to the wide range of services on offer at the fresh food counters
  • Inspiring and informing
  • Supporting customers in their purchases by means of offers and recipe suggestions
  • Combination with near-field communication by uploading content onto scales screens in the counter area

 

screenFOODnet services

  • Conception
  • Software
  • Project management
  • Content concept and production
  • Content management for 6 months
  • Hardware, housing and installation

 

Customer interfaces

Marketing and IT (Migros Aare Cooperative)

Success Story