Migros Bank places digital advertising messages in its shop windows

Migros Bank now uses its shop windows as advertising and information space with digital signage. Depending on the size of the branch, atmospheric pictures and advertising messages are shown on one, two or three displays in order to generate more attention from passers-by.

Implementation

  • Screens in branch windows
  • Previous shop window modules replaced with digital contents (advertising messages and mood images)
  • Display with current stock exchange and financial rates as an extended information platform

 

Benefits

  • Flexible and eye-catching version of market cultivation
  • Central control of contents via CMS by screenFOOD®CS
  • Integration into existing IT landscape
  • Location and target group-orientated address

 

screenFOODnet services

  • Content conception and production and content management
  • Software including interface
  • Hardware (player) including staging and testing support

 

Customer interfaces

  • Migros Bank IT
  • Migros Bank Marketing

 

Success Story