Schild Emmencenter connects online and offline worlds

Customers will find digital touchpoints in the newly opened Schild branch at Emmencenter. On the one hand, the fashion boutique combines the online and offline worlds via an interactive touchscreen, on the other Schild uses appealing moving pictures in the checkout area and shop windwos.

Implementation

  • Three touchpoints (video wall in the shop window, interactive solution and checkout screen)
  • 2 video walls in the shop windows for increasing frequency show animations, pictures and videos on current collections, brands and special offers
  • Two interactive steles enable customers to access the web shop and therefore order products for home delivery
  • Equipping the interactive touchscreens with a thermoprinter and built-in scanner in order to scan products and customer cards and print out pre-orders
  • Display in the checkout area rounds off the customer journey with mood content

 

Benefits

  • Increasing frequency
  • The combination of online and offline worlds (omnichannel) enables customers to order products for home delivery in the branch
  • Brand reinforcement
  • Increase in sales

 

screenFOODnet services

  • Consultation
  • Content concept
  • Hardware
  • Stele design in cooperation with the shopfitters
  • Software
  • Installation and operation

 

Customer interface

Digital department, Magazine zum Globus AG

 

 

image rights: Diamond Photo GmbH

Success Story