Taste test with a visual "story behind" at Migros

Try out some Migros products and learn something about their origin and manufacture or benefit from current promotions. Migros set store by taste tests at the point of sale for marketing their self-made products.

Implementation

• 100 selected branches with weekly samples of the approx. 10,000 Migros in-house products
• Display presents the “story behind”
• Animated digital contents with additional information about the product (origin, production, promotions…)

Benefits

• Enhanced shopping experience for the customer
• Appealing moving images to complement the samples
• Increased sales
• Advertising directly at the point of sale

Customer interfaces

• M-Industrie
• MITS (Migros IT Services)