Taste test with a visual "story behind" at Migros

Try out some Migros products and learn something about their origin and manufacture or benefit from current promotions. Migros set store by taste tests at the point of sale for marketing their self-made products.

Implementation

100 selected branches with weekly samples of the approx. 10,000 Migros in-house products
Display presents the “story behind”
Animated digital contents with additional information about the product (origin, production, promotions…)

Benefits

Enhanced shopping experience for the customer
Appealing moving images to complement the samples
Increased sales
Advertising directly at the point of sale

screenFOODnet services

Software
Project Management
Content Management
Further development of concept and idea

Customer interfaces

M-Industrie
MITS (Migros IT Services)

Success Story

Download

FRISCHETHEKE MIGROS AARE

INCREASED FREQUENCY USING DIGITAL FAR-FIELD COMMUNICATION

Sizzling grill meat, creamy cheese fondue or grilled giant prawns – the Migros Aare Cooperative is testing the effect of digital far-field communication in terms of increased customer frequency and customer shopping behaviour.

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Software

Digital Content Management System and Digital Signage Software

The digital signage software developed by us, screenFOOD® CS, has an integrated content management system.