Digital in-store communication as part of the omnichannel strategy

Increasing online retail is putting massive pressure on stationary retail because online retail is booming while stationary retail has to struggle with decreasing customer frequencies. Many businesses are closing part of their branches and trying to fight the competition in online retail. For this reason, individual retailers are being forced to rethink their shop concepts and adapt to the digital development. This means that stationary retail should also take into account the new technologies (such as mobile technology) that its end customers are using and the sales channels created in this way in the sales area. Here, it is worth using existing data and systems and creating an omnichannel strategy from them.

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