Increased frequency using digital far-field communication
Sizzling grill meat, creamy cheese fondue or grilled giant prawns – the Migros Aare Cooperative is testing the effect of digital far-field communication in terms of increased customer frequency and customer shopping behaviour.
Implementation
- Far-field communication at two Migros Aare Cooperative (GMAA) locations
- Equipment of fresh-food counters (cheese, fish, meat) with two screens above the display
- Animations showing tastily prepared meat, fish and cheese
- Communication of promotions and recommendations from the head butcher
- Advertising of additional services such as individual preparation or marination of the fresh products
Benefits
- Increase in new and existing customer frequency at the fresh food counters by means of far-field communication
- Increase in sales of fresh food products
- Optimisation of customer orientation within the branch by means of the spatial effect
- Drawing consumers’ attention to the wide range of services on offer at the fresh food counters
- Inspiring and informing
- Supporting customers in their purchases by means of offers and recipe suggestions
- Combination with near-field communication by uploading content onto scales screens in the counter area
Customer interfaces
Marketing and IT (Migros Aare Cooperative)
screenFOODnet services
Consulting
Conception
Content
Software
screenFOOD
Hardware
Installation
Operation
“With screenFOODnet we were not only able to create a basis for the digital medium, but also received professional support in the content development. The result has been greeted widely both internally and by our customers.”
- Daniel Kästli, Director of Design and Space Management, Migros Aare Cooperative
- Selina Pichler, Project Manager/Marketing and Market Cultivation, Migros Aare Cooperative
Success Story
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