Increased frequency using digital far-field communication
Sizzling grill meat, creamy cheese fondue or grilled giant prawns – the Migros Aare Cooperative is testing the effect of digital far-field communication in terms of increased customer frequency and customer shopping behaviour.
Implementation
- Far-field communication at two Migros Aare Cooperative (GMAA) locations
- Equipment of fresh-food counters (cheese, fish, meat) with two screens above the display
- Animations showing tastily prepared meat, fish and cheese
- Communication of promotions and recommendations from the head butcher
- Advertising of additional services such as individual preparation or marination of the fresh products
Benefits
- Increase in new and existing customer frequency at the fresh food counters by means of far-field communication
- Increase in sales of fresh food products
- Optimisation of customer orientation within the branch by means of the spatial effect
- Drawing consumers’ attention to the wide range of services on offer at the fresh food counters
- Inspiring and informing
- Supporting customers in their purchases by means of offers and recipe suggestions
- Combination with near-field communication by uploading content onto scales screens in the counter area
Customer interfaces
Marketing and IT (Migros Aare Cooperative)
screenFOODnet services
![](https://screenfood-0bd862b.sos-ch-dk-2.exo.io:443/filer_public/f2/31/f231d8ab-ac64-4b98-82d9-b175da9eebba/this_beratung.png)
Consulting
![](https://screenfood-0bd862b.sos-ch-dk-2.exo.io:443/filer_public/ec/b9/ecb93778-08ad-4174-9a5b-f1d4089459e3/this_konzeption.png)
Conception
![](https://screenfood-0bd862b.sos-ch-dk-2.exo.io:443/filer_public/0d/0c/0d0c359f-e198-465d-9c49-b20fd4e07dd8/this_content.png)
Content
![](https://screenfood-0bd862b.sos-ch-dk-2.exo.io:443/filer_public/82/18/8218134f-18a3-4574-875e-a89b4a5686ed/this_software.png)
Software
screenFOOD
![](https://screenfood-0bd862b.sos-ch-dk-2.exo.io:443/filer_public/ca/f4/caf4886a-b7ea-4b12-9393-157456d2119f/this_hardware.png)
Hardware
![](https://screenfood-0bd862b.sos-ch-dk-2.exo.io:443/filer_public/38/62/3862cc44-24e6-4fb0-82a9-6143c46a43cb/this_installation.png)
Installation
![](https://screenfood-0bd862b.sos-ch-dk-2.exo.io:443/filer_public/13/78/1378d8ec-e342-4d9b-943e-90d1feb055e1/this_betrieb_off.png)
Operation
“With screenFOODnet we were not only able to create a basis for the digital medium, but also received professional support in the content development. The result has been greeted widely both internally and by our customers.”
- Daniel Kästli, Director of Design and Space Management, Migros Aare Cooperative
- Selina Pichler, Project Manager/Marketing and Market Cultivation, Migros Aare Cooperative
Success Story
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