Biggest digital signage network in Switzerland goes online in kkiosk retail outlets

The swiss retail company Valora has begun using screens to promote sales in its k kiosk retail outlets. By means of tender, Valora decided that screenFOODnet was a suitable partner and software provider for the implementation of what is the largest digital signage network with the most locations in Switzerland.

Implementation

  • Illuminated advertising boxes replaced with a new digital tobacco advertising design
  • The fitting of nearly 900 locations across Switzerland with screens
  • Rollout in May 2014
  • Positioning one or two screens in the counter area and the "tobacco wall"
  • Homogenous appearance using uniform frames (known as panels)
  • Contents: advertising films from cigarette manufacturers

 

Benefits

  • Modern and efficient advertising platform for tobacco product suppliers
  • Positioning of promotions at the point of sale
  • Contents can be broadcast at a given time at a given location to ensure target group-orientated contact

 

screenFOODnet services

  • General contractor
  • Consultation
  • Conception
  • Project management
  • Content management
  • Software
  • Hardware
  • Installation and operation

 

Customer interfaces

Category management (Valora)

 

​​​​​​​

Success Story